The risks of desperately needing money in business
Just like the blood that keeps every person alive on earth, money or financial growth is the life blood of any business. Blood in the human body transports oxygen around so we can move and do tasks that can improve our health such as swimming, jogging or cycling and this is just the same in business. Money in business allows further options to grow and invest in other areas such as marketing and promotional tasks and just like the body, if we do not do these tasks the business becomes flabby and weaker.
As we all know, whether from being employed or running our own business, the purpose of any business is to grow and for that to happen money needs to flow. This concept is not surprising to anybody, but what happens if a business starts to struggle and the owner is not emotionally prepared for the down turn? It is estimated that 50% of new businesses fail in their first year and an astounding 95% (of those 50% left) fail in their second year, a very sobering fact, but why does this happen?
The reasons a business may fail are many, wrong location, low quality product/ service, too much competition, etc, but for this article we are going to look at the fear of running out of money and how it can affect the mindset of the business.
Businesses become recognised because they solve problems, all a customer wants is “what can you do for me?” the customer receives good service and will return again, but what if the owner of the business becomes fearful of losing money and starts to desperately grab at the customers as they walk in through the door? Well lets look at it from the customers view, imagine how irritating it will feel to walk in and rather than being looked after and feeling cared for, they are constantly under pressure to buy things so the owner can make money so they can feel the business will succeed. Services of that nature make a customer feel pressured with the desire to leave and go to other businesses that treat them better.
This is the irony of the whole system though, the business owner wants to secure the business because they fear it going bankrupt, but in their attempt at trying to ensure the business stays afloat they grab at money, but in grabbing at the money and trying to get away from their fear, they actually draw themselves closer towards that which they fear.
We always get what we focus upon – think fear and we get fear, but in business this attitude could wipe it out completely as there is always another business waiting to help.




The love of business